email marketing (Photo credit: opportplanet)

E-mail marketing refers to promoting or selling a product of a business through the electronic medium of e-mail. This involves sending sales promotion or marketing e-mails to the current or potential customers. E-mail marketing is known to be a very strategic way of getting in touch with the customer. Many business firms use it to further extend their customer reach. E-mail marketing also includes sending surveys or questionnaires with the help of e-mail for market research as market research is an active part of marketing departments in all business organizations around the world.

Here are some tips and useful ideas related to E-mail Marketing.

Carefully name the subject of the E-mail

The very first tip for successful email marketing is to carefully name the subject of the e-mail. Many e-mail sites have special filters activated which prevent any spam or suspicious e-mails from appearing in the main inbox of e-mail account of the customer. The main aim should be to avoid phrases or symbols which might match the filters activated by many e-mail sites. These phrases or symbols normally include:

• Multiple currency signs or
• Short known questions etc.

E-mails should be sent at the right time

Another tip is to carefully asses the time at which to send out marketing e-mails. This refers to sending e-mails around the time when people are most likely to open their e-mail accounts or check in their e-mails such as office hours. One should always remember that many people do not check their work e-mail during the vacation season.

Divide E-mails addresses into Categories

It is always a good idea to segment all the e-mail addresses of the potential or current customers into groups, which can be according to the customer characteristics or just in random groups. The segmenting of e-mails according to current customer characteristics will enable the firm to send the relevant e-mails to the relevant customers. Identifying the relevant customers helps to prevent the following:

• Time wastage
• Resources wastage
• Spamming
• Negative perception of being an irresponsible organization

Avoid sending repetitive e-mails

It is important to make sure that multiple e-mails of the same kind are not being sent multiple times to the same customer. Usually, If the customer receives too many e-mails they end up unsubscribing from the e-mail service or even worse, adding the company’s marketing e-mail address to their spam or block list. This problem can also be solved by dividing e-mail addresses into groups and keeping a track of which group is receiving which and how many e-mails.

Making E-mails as personalized as possible

Personalizing an e-mail refers to using customer’s or person’s first name and last name or any other specified detail of the customer. This gives the receiver of the e-mail the feeling that the e-mail is specially designed for him/her; it grabs attention. Through research it has been found that adding specific customer details in each e-mail results in a better response from the customer as it makes them feel important and significant.

E-mail marketing is a very sensitive way of getting in touch with people. It needs to be very carefully assessed and monitored by the Business Company or organization in order to make their e-mail marketing strategy successful.

(I am Susan Hannan from Exams key Looking for Exams key exam assistance? Let’s take benefit of Exams key self-paced Comptia Certifications training material and clear your IT certification on first try.)