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How Online Reputation Management Can Save Your Brand

July 8, 2011 By 4 Comments

Online Reputation Management takes time and energy. With the internet being more and more integrated into our daily lives, there really isn’t a corner of the internet that a business or individual should not worry about their name being slandered in. Typical areas businesses and individuals alike can expect to find their brands include:

• Traditional websites

• Professional Networks

• Social Networks

• Consumer Review Sites

• Bookmarking Sites

• Blogs

• Microblogs

• Collaborative Research Sites

Facebook and Twitter aren’t the only networks that businesses should worry about when trying to maintain a positive image about their brands. Bookmarking sites like Digg and Reddit and consumer review sites like Angie’s List have substantial followings and can quickly become a hotbed for negative press. In addition to these sites, collaborative research sites, such as Yahoo Answers, can also lead to negative press if a brand isn’t properly managed.

To keep negative press at bay, business owners need to conduct thorough online reputation management. Because of the complexities of managing a online reputation across multiple platforms, many companies are choosing to hire firms to manage their brand reputations for them. However, there are a few basic things companies can do on their own to help maintain a positive reputation including:

• Keeping a profile on all social sites and regularly post to them

Reputation

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• Maintaining a consistent image across each online platform

• Posting product updates and improvements

• Employing great keywords and content to maintain top search engine positions

Customer service is also a great way to keep negative information about your brand off the internet. Your company is most likely not going to be able to provide every customer with exactly what they want. From time to time, there will be an occasional disappointment; however, if those problems are dealt with immediately, unhappy clients will be less likely to slander your brand on the web.

If a business wants to stay ahead of the competition and increase its over longevity, online reputation management is a must. Online reputation management keeps a business looking trustworthy and keeps it visible with are both necessary for any company wishing to obtain strong national and global recognition. It takes years to build a brand, and only a few minutes to destroy it. Don’t risk setting your business up for failure by not employing great reputation management.

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Tools You Need To Start Your Internet Home Business

July 14, 2010 By 5 Comments

Starting an Internet Home Business can be confusing because there is so much information online about how to go about doing it.  For starters it is not a good idea to opt into every single autoresponder you come across the reason is because you will end up getting information overload. The main problem people have is there is to much information online on how to start your online business.

Internets = srs.biz. Parody motivator.
Image via Wikipedia

Let’s start with the basics

First – You will need to get yourself a domain name and hosting.  Although it is a good idea to have a domain with your choice keywords in it, that is not as important as it once was. A shortcut is to go to place like GoDaddy and buy a domain name that has already been aged.

This way it will be easier to get your site ranked because the domain name will already have back links pointing to it.  You can get web hosting for about $6 a month just make sure you have the ability to use a msql database and that you can have customer support via phone.

Second – You are going to need to set up a lead capture page. This type of page is designed to target your market and find people who are interested in your business.

Third – Advertise your business! There are many ways you can do this but a fast way to get up and running is to set up a google adwords account and bid on your keywords.

While you can start your Internet Home Business on a shoestring you will have to do a lot of manual work to get traffic to your site if you don’t want to spend money on advertising.

For example: Writing articles and submitting them to directories is one way to get one-way back links and traffic to your site. Another way would be start a blog, search engines love blogs and this is a great way to brand yourself as an expert in your particular niche.

Another great way to get traffic to your website is through Social Networking places like facebook , twitter, myspace are great places to start building relationships and getting traffic to your site.

If you really want to get your online business rocking, I recommend going where the money is. Use a tool like google trends to find out what people are interested in and create your business around that interest.


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